新知一下
海量新知
6 2 9 1 1 1 8

这些关键词会让你的谷歌广告没有效果

互联网外贸营销师 | 助力中国品牌顺利出海! 2022/01/27 21:11

每个公司都有自己独特的市场定位,所以,不要乱用这个否定关键词列表!!!

我们在 谷歌广告 的活动和/或广告组中使用否定关键字——否定关键词是指你不希望搜索者将其与你的产品和服务联系在一起的单词和短语。

这样子,你能节省很多不必要的广告支出。

这不仅有利于你直接节省浪费点击的钱,它还提高了你的关键字/广告的点击率(CTR),这有助于提高你的广告质量分数。改进的质量分数可以帮你保持在搜索结果页面的更前的广告位置。

下面的B2B负面关键词列表是为了给你提供一个资源,当你决定哪些词你不希望与你的广告相关联时,可以作为一个起点。

避免求职相关搜索

防止你的广告出现在常见的就业和职业相关搜索中。

career

careers

employment

hiring

intern

interns

internship

internships

job

jobs

recruiter

recruiting

resume

resumes

salaries

salary

与目的不相关的关键词

不要把钱浪费在那些与你的产品/服务或行业相关性极低的关键词上

about

definition

diagram

example

examples

history

map

maps

sample

samples

what are

what is

避免研究和统计相关搜索

假设你有一个有限的广告预算,避免人们做研究时的搜索字词,并确保你使用你的广告能引来有效的流量。

association

associations

book

books

case studies

case study

guide

guides

journal

journals

magazine

magazines

metrics

news

research

review

reviews

statistics

stats

success stories

success story

tutorial

tutorials

white paper

white papers

避免教育相关搜索

防止你的广告被显示给寻找课程和教育的人

class

classes

college

colleges

course

courses

education

school

schools

training

universities

university

避免找折扣的人

如果你的定位是优质供应商,排除想找折扣的人的搜索关键词会有帮助。

如果你确实想要这些关键词的访问者,可以创建一个额外的活动或广告组来target这些折扣词。然后确保将这个负面关键词列表添加到不针对折扣受众的活动或广告组中。

bargain

cheap

clearance

close out

close outs

closeout

closeouts

discount

discounted

free

inexpensive

liquidation

odd lots

overstock

remainder

remainders

避免价格购物者

你可能希望访问者到你的网站寻找价格和/或报价,但如果不是,可以在这些词中添加负面关键词,以避免潜在客户可能更关注价格而不是质量或服务。

price

prices

pricing

quote

quotes

避免DIY

在许多行业中,都有 "自己动手 "或爱好者。如果你不迎合这类受众,最好把他们筛选出来。

craft

crafts

create

creating

hand made

handmade

home

homemade

how to

make

making

避免销售商业软件

如果你是一家销售商业软件或企业软件的公司,a)你很可能想避免成千上万的软件开发人员寻找免费资源,b)你想避免与寻找工具和家庭使用产品的消费者混淆。

使用这个列表作为起点,但也可以通过头脑风暴和使用关键词建议工具来寻找针对你的软件领域的潜在负面关键词。

burn

burner

cd

code

community

desktop

developer

developers

disk

download (if you don’t have one)

downloads (if you don’t have any)

dvd

error

file

files

forum

free

freeware

game

games

gnu

hack

hacks

libraries

library

microsoft

open source

public domain

retail

retail

retailer

retailers

shareware

shortcut

shortcuts

template

templates

tip

tips

video

windows

B2B营销人员可以考虑的其他负面关键词

以下是B2B搜索广告活动中可以排除的其他词汇:

club

clubs

consultants

consulting

gift

gifts

online

photo

photograph

photographs

picture

pictures

send

sending

about

advice

agencies

agency

article

articles

association

associations

blog

blogs

book

books

bulletin

bulletins

buy

case studies

case study

class

classes

club

clubs

college

colleges

conference

conferences

consultants

consulting

consumer

council

councils

course

courses

data

define

definition

developer

developers

diagram

direct hire

direct placement

education

employer

employers

employment

example

examples

FAQ

firm

firms

forum

forums

foundations

freelance

freelancer

freelancers

freelancing

full-time

guide

guides

head hunter

hiring

history

home

house

household

image

images

independent contractors

info

information

institute

institutes

intern

interns

internship

internships

job

jobs

journal

journals

learn about

logo

logos

magazine

magazines

map

maps

meaning of

metrics

news

newsletter

newsletters

newspaper

newspapers

overstock

part-time

personal

photo

photos

picture

pictures

position

positions

program

programs

refurbished

recruiter

recruiters

recruiting

report

reports

research

resource

resources

resume

resumes

review

reviews

salaries

salary

sample

samples

school

schools

seminar

seminars

staffing

statistics

stats

store

stores

success stories

success story

temp

temporary

theories

theory

training

tutorial

tutorials

universities

university

what are

what is

white paper

white papers

wiki

wikipedia

workshop

workshops

business to consumer

goods

business-to-consumer

used

vintage

recreational

recreation

hobby

diy

homes

advice

agencies

agency

article

articles

association

associations

blog

blogs

book

bulletin

bulletins

career

careers

case

studies

case study

class

classes

club

clubs

conferences

consultant

consulting

free

define

definition

freelancing

freelancer

faq

home

house

guide

guides

full-time

fulltime

temp

temporary

what are

training

tutorial

tutorials

review

reviews

resource

report

reports

resources

workshop

workshops

wiki

wikipedia

youtube

recruiting

recruiters

salary

salaries

school

schools

university

universities

stats

更多“谷歌广告”相关内容

更多“谷歌广告”相关内容

新知精选

更多新知精选