新知一下
海量新知
5 9 7 0 4 8 1

红杉中国:2021企业数字化年度指南

营销老司机 | 25年营销者分享营销的点点滴滴 2021/10/18 13:54
红杉资本 非券商

报告显示,数字化已经成为企业的“必修课”,96%的受访企业表示已开展了数字化实践,并且超过六成的受访者希望增加数字化投入。从数字化的动因来看,客户消费习惯与需求变化成为企业进行数字化的直接外因,而提升自身核心竞争优势则成为了企业进行数字化的核心驱动力。

数字原生企业的数字化核心在于掌握挖掘数字资产的核心技术并打造数字化生态;而非数字原生企业的数字化第一步,则是形成数字化思维,从数字化特征的角度去审视并重构企业的所有流程。无论何种企业,其数字化的原则都是以数据为核心去打造或重构企业的组织架构和业务流程。

CEO和CIO作为企业核心的数字化管理者,需分别站在企业战略以及专业领域的角度,共同促进企业数字化实践与企业发展目标保持高度一致。

数字化发展的前期,大型企业是主要参与者,其更偏好自上而下地系统改革,基于业务流程梳理进行全面的数字化部署,因此其对于企业级数字化战略的制定也更为迫切。随着数字化进一步发展,中小企业逐步从观望者转化为参与者,但他们往往不具备足够的资源与技术进行全面改进,因此他们更多选择从业务部门出发,针对明确的需求和痛点,利用数字技术解决问题。



The report shows that digitization has become a "compulsory course" for enterprises. 96% of the interviewed companies stated that they have implemented digitization, and more than 60% of the respondents hope to increase their digital investment. From the perspective of the motives of digitization, changes in customer consumption habits and needs have become the direct external cause of the company's digitization, and the enhancement of its core competitive advantage has become the core driving force of the company's digitization.

The core of digitalization of digital-native enterprises is to master the core technology of mining digital assets and create a digital ecosystem; the first step of digitalization for non-digital-native enterprises is to form digital thinking, review and reconstruct all processes of the enterprise from the perspective of digital characteristics . No matter what kind of enterprise, the principle of digitization is to use data as the core to build or reconstruct the organizational structure and business process of the enterprise.

As the core digital managers of the enterprise, the CEO and CIO need to stand from the perspectives of corporate strategy and professional fields, and jointly promote the consistency of corporate digital practices with corporate development goals.

In the early stage of digital development, large enterprises are the main participants, and they prefer top-down system reforms and comprehensive digital deployment based on business process combing. Therefore, it is more urgent for the formulation of enterprise-level digital strategies. With the further development of digitalization, small and medium-sized enterprises have gradually transformed from wait-and-sees to participants, but they often do not have enough resources and technology to make comprehensive improvements. Therefore, they choose to start from the business department and use digital technology for specific needs and pain points. Technology solves the problem.



版权归原作者所有,如有侵权请后台联系我们,我们将第一时间处理

更多“数字化”相关内容

更多“数字化”相关内容

新知精选

更多新知精选