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2020年社交媒体假期日历

海外社交媒体营销 | 利用社媒平台,拓宽产品流量 2020/06/15 20:25

在假期使用标签

使用主题标签对于假日帖子至关重要。这些使您有机会获得更多的曝光机会,并将您的品牌展示给新的潜在客户。但是,并非每个假期都有一个受欢迎的主题标签,但即使它不受欢迎,我们仍然要探索未知的水域,看看它是否对您有用。不要过度使用主题标签。除非它是 Instagram。每个人都在Instagram上使用标签进行宣传。如果您不知道此技巧,则可以在评论部分中发布主题标签,以使您的帖子看起来不会显得凌乱。您甚至可以在几个小时内删除一次评论,然后重新发布,以便可以再次添加到主题标签。

假日促销技巧

如果您决定进行假日促销活动,建议您事先预热。当然,这全都取决于您的广告系列类型和业务目标,但是事先让人们知道通常会更有利。假设您有一次圣诞节大促销。在圣诞节期间,帖子太多,很难被注意到。人们只会浏览您的帖子并向前滚动。这样,您的广告系列可能无法获得想要的关注。但是,如果您事先启动广告系列,那么您的广告系列被发现的机会就会更高。

贺卡:什么时候分享?

如果设计师可以对设计进行有趣的调整,人们将更容易吸引到该职位。最好在重大假期前一两天分享这些内容,以使更多的人注意到它。否则,如果您在重大假期的一天共享它,则可能会在社交媒体混乱找不到你分享的帖子。

社会纪念活动

对于 “清洁办公桌日”和“地球日”这样的庆祝活动,您可以加入并展示您的公司如何选择庆祝这一天。对于“清洁办公桌日”,您可以想到一种有趣的方式来展示员工如何选择清洁办公桌。在世界地球日,您可以参与环保事业,并借此机会陈述贵公司如何为保持我们的环境清洁和健康做出贡献。

在某些假期中,您不仅可以提醒人们关于您的品牌的信息,还可以显示您的文化有多强,某些人在与企业互动时会考虑到这一点。

分析

不要忘记为每个假期的广告系列效果创建单独的数据分析报告。这样一来,明年您将获得关于什么对您的品牌有效,什么不起作用的信息。数据是您在后续社交媒体内容和策略的重要参考,因此请始终总结每个假期活动的表现。只要确保使用 可靠的分析工具 来完成此任务即可。节日都应充满乐趣,富有创造力,并让您的客户知道您在那里可以帮助他们庆祝。

anuary 2020

January 01: New Year's Day

January 06: Epiphany [Christian]

January 07: Orthodox Christmas Day

January 08: Earth's Rotation Day

January 12: Marzipan Day

January 13: Clean Off Your Desk Day

January 13: Stephen Foster Memorial Day

January 14: Orthodox New Year

January 15: Hat Day

January 16: Nothing Day

January 17: Benjamin Franklin Day

January 17: Lee-Jackson Day* [Virginia State Holiday]

January 19: Confederate Heroes' Day [Texas]

January 19: National Popcorn Day

January 19: Robert E. Lee's Birthday [Florida]

January 20: Civil Rights Day [Arizona, New Hampshire]

January 20: Idaho Human Rights Day [Idaho]

January 20: Martin Luther King Jr. Day

January 20: Penguin Awareness Day

January 20: Robert E. Lee's Birthday [Alabama, Mississippi]

January 21: Squirrel Appreciation Day

January 22: Hot Sauce Day

January 24: Compliment Day

January 25: Chinese New Year

January 26: Spouse's Day

January 27: National Chocolate Cake Day

January 29: Kansas Day

January 29: Puzzle Day

February 2020

February 01: Eat Ice Cream for Breakfast Day

February 01: National Freedom Day

February 02: Groundhog Day

February 02: Super Bowl

February 04: Rosa Parks Day

February 04: Thank Your Mailman Day

February 05: World Nutella Day

February 07: National Wear Red Day

February 09: National Pizza Day

February 10: Tu Bishvat/Tu B'Shevat [Jewish Holiday]

February 12: Lincoln's Birthday

February 14: Statehood Day [Arizona]

February 14: Valentine's Day

February 15: Susan B. Anthony's Birthday [CA, FL, NY, WI]

February 16: Elizabeth Peratrovich Day [Alaska]

February 17: Presidents' Day

February 17: Daisy Gatson Bates Day [Arkansas]

February 22: Be Humble Day

February 25: National Pancake Day

February 26: Ash Wednesday [Christian]

February 26: Tell a Fairy Tale Day

February 27: International Polar Bear Day

February 28: Linus Pauling Day [Oregon]

March 2020

March 01: St. David's Day [Christian]

March 02: Casimir Pulaski Day [Oregon]

March 02: Read Across America Day

March 02: Texas Independence Day

March 03: Town Meeting Day [Vermont]

March 06: Employee Appreciation Day in the United States

March 09: Barbie Day

March 09: Holi

March 09: Napping Day

March 10: Mario Day

March 10: Purim

March 12: Alfred Hitchcock Day

March 14: National Potato Chip Day

March 14: Pi Day

March 17: Evacuation Day [Massachusetts]

March 17: St. Patrick's Day

March 18: Awkward Moments Day

March 20: March Equinox

March 22: Isra and Mi'raj

March 25: Maryland Day

March 26: Make Up Your Own Holiday Day

March 26: National Spinach Day

March 26: Prince Jonah Kuhio Kalanianaole [Hawaii]

March 29: National Vietnam War Veterans Day

March 30: Seward's Day [Alaska]

March 30: Take a Walk in the Park Day

March 31: César Chávez Day

April 2020

April 01: April Fool's Day

April 02: Pascua Florida Day

April 04: Tell a Lie Day

April 05: Palm Sunday

April 06: National Tartan Day

April 09: Maundy Thursday

April 09: Passover [Jewish]

April 10: Good Friday

April 11: Holy Saturday

April 12: Easter Sunday

April 13: Easter Monday

April 13: Thomas Jefferson's Birthday

April 15: Father Damien Day [Hawaii]

April 15: Tax Day

April 16: Emancipation Day

April 16: Last Day of Passover [Jewish]

April 17: Orthodox Good Friday [Christian]

April 18: Orthodox Holy Saturday [Christian]

April 18: Picnic Day

April 19: Orthodox Easter [Christian]

April 20: Boston Marathon

April 20: Orthodox Easter Monday [Christian]

April 20: Patriot's Day

April 21: National Library Workers' Day

April 21: San Jacinto Day

April 22: Administrative Professionals Day

April 22: Jelly Bean Day

April 22: Oklahoma Day

April 23: Take our Daughters and Sons to Work Day

April 24: Arbor Day [Nebraska]

April 24: Ramadan Starts [Muslim]

April 29: Yom Ha'atzmaut

April 30: Honesty Day

May 2020

May 01: Batman Day

May 01: Kentucky Oaks

May 01: Law Day

May 01: Lei Day

May 01: Loyalty Day

May 01: No Pants Day

May 02: Astronomy Day

May 02: Kentucky Derby

May 04: Rhode Island Independence Day

May 04: Star Wars Day

May 05: Cinco de Mayo

May 06: National Nurses Day

May 07: National Day of Prayer

May 08: Military Spouse Appreciation Day

May 08: Truman Day [Missouri]

May 08: Victory in Europe Day

May 10: Mother's Day

May 12: Lag BaOmer [Jewish]

May 12: Primary Election Day

May 15: Peace Officers Memorial Day

May 16: Armed Forces Day

May 16: Preakness Stakes

May 19: Lailat al-Qadr

May 21: Ascension Day [Christian]

May 22: National Maritime Day

May 23: Harvey Milk Day

May 24: Eid al-Fitr [Jewish]

May 25: Memorial Day

May 28: Hamburger Day

May 29: Shavuot

May 31: Pentecost [Christian]

May 31: Say Something Nice Day

June 2020

June 01: Leave the Office Early Day

June 01: Whit Monday

June 04: Hug Your Cat Day

June 06: Belmont Stakes

June 06: D-Day

June 07: Trinity Sunday [Christian]

June 08: Best Friends Day

June 09: Donald Duck Day

June 11: Kamehameha Day [Hawaii]

June 12: Red Rose Day

June 14: Army Birthday

June 14: Flag Day

June 19: Juneteenth [Texas]

June 20: American Eagle Day

June 20: West Virginia Day

June 21: Father's Day

June 21: International Day of Yoga

June 21: National Selfie Day

June 22: Onion Ring Day

June 23: Typewriter Day

June 30: Social Media Day

July 2020

July 02: I Forgot Day

July 03: International Plastic Bag Free Day

July 04: Independence Day

July 06: World Kissing Day

July 07: Tell the Truth Day

July 08: Video Games Day

July 14: Bastille Day

July 17: World Emoji Day

July 19: National Ice Cream Day

July 21: Junk Food Day

July 26: Parents' Day

July 27: National Korean War Veterans Armistice Day

July 29: Lipstick Day

July 30: Tisha B'Av

July 31: Eid al-Adha [Jewish]

August 2020

August 01: Colorado Day

August 03: Raksha Bandhan [Hindu]

August 07: Purple Heart Day

August 08: International Cat Day

August 10: Janmashtami [Hindu]

August 10: Victory Day

August 15: Assumption of Mary [Christians]

August 17: Bennington Battle Day

August 19: National Aviation Day

August 20: Muharram

August 21: Ganesh Chaturthi [Hindu]

August 21: Hawaii Statehood Day

August 21: Senior Citizens Day

August 26: Women's Equality Day

August 27: Lyndon Baines Johnson Day [Texas]

September 2020

September 06: Read a Book Day

September 07: Labor Day

September 09: Teddy Bear Day

September 11: Patriot Day

September 13: National Grandparents Day

September 13: Positive Thinking Day

September 17: Constitution Day and Citizenship Day

September 17: International Country Music Day

September 18: Air Force Birthday

September 18: National POW/MIA Recognition Day

September 19: National CleanUp Day

September 19: Rosh Hashana [Jewish] (Texas)

September 25: Native Americans' Day [California]

September 27: Gold Star Mother's Day

September 28: Yom Kippur [Jewish]

October 2020

October 02: World Smile Day

October 03: First Day of Sukkot [Jewish]

October 04: Feast of St Francis of Assisi [Christian]

October 04: Taco Day

October 05: Child Health Day

October 09: Last Day of Sukkot [Jewish]

October 10: Shmini Atzeret [Jewish]

October 11: Simchat Torah [Jewish]

October 12: Columbus Day

October 12: Indigenous People's Day

October 13: Ada Lovelace Day

October 13: Navy Birthday

October 15: White Cane Safety Day

October 16: Boss's Day

October 17: Navratri [Hindu]

October 17: Sweetest Day

October 18: Alaska Day

October 29: The Prophet's Birthday [Muslim]

October 30: Nevada Day

October 31: Halloween

November 2020

November 01: All Saints' Day [Christian]

November 01: New York City Marathon

November 02: All Souls' Day

November 03: Election Day

November 05: Return Day [Delaware]

November 10: Marine Corps Birthday

November 11: Origami Day

November 11: Veterans Day

November 14: Diwali/Deepavali [Hinduism]

November 15: Clean Out Your Refrigerator Day

November 19: World Toilet Day

November 21: World Hello Day

November 21: World Television Day

November 26: Thanksgiving

November 27: American Indian Heritage Day

November 27: Black Friday

November 30: Cyber Monday

December 2020

December 01: Rosa Parks Day

December 03: Making a Gift Day

December 06: St Nicholas Day

December 07: Pearl Harbor Remembrance Day

December 08: Feast of the Immaculate Conception

December 11: Chanukah/Hanukkah (first day) [Jewish]

December 12: Feast of Our Lady of Guadalupe [Christian]

December 13: National Guard Birthday

December 17: Pan American Aviation Day

December 17: Wright Brothers Day

December 18: Last Day of Chanukah [Jewish]

December 24: Christmas Eve

December 25: Christmas Day

December 26: Boxing Day

December 31: New Year's Eve

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